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Marketing Management

Marketing Management

Short Description: This course provides a foundational understanding of marketing principles and strategies used to promote products and services effectively. Learners will explore key areas such as market research, consumer behavior, branding, pricing, digital marketing, and campaign planning. Ideal for aspiring marketers, entrepreneurs, and business professionals, the course helps build the skills needed to attract and retain customers in a competitive marketplace.

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Has discount
Expiry period 6 Months
Made in English
Last updated at Tue Jul 2026
Level
Advanced
Total lectures 3
Total quizzes 0
Total duration 18:01:00 Hours
Total enrolment 1
Number of reviews 0
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Short description Short Description: This course provides a foundational understanding of marketing principles and strategies used to promote products and services effectively. Learners will explore key areas such as market research, consumer behavior, branding, pricing, digital marketing, and campaign planning. Ideal for aspiring marketers, entrepreneurs, and business professionals, the course helps build the skills needed to attract and retain customers in a competitive marketplace.
Outcomes
  • Understand Core Marketing Concepts Define and explain key marketing principles, including the 4Ps (Product, Price, Place, Promotion) Identify the role of marketing in a business and its impact on customer value ✅ 2. Analyze Market Opportunities Conduct basic market research and competitor analysis Segment target audiences and understand consumer behavior ✅ 3. Develop Marketing Strategies Design marketing plans aligned with business goals Apply concepts like positioning, branding, and targeting in real-world scenarios
Requirements
  • 🧠 Knowledge Requirements No prior marketing experience is required Basic understanding of general business concepts is helpful but not mandatory Interest in learning how marketing works in real-world business scenarios 💻 Technical Requirements A desktop, laptop, or tablet with internet access Modern web browser (e.g., Chrome, Firefox, Safari, Edge) Access to an email address (for registration and updates) PDF reader and basic word processor (for reading materials and assignments) 📦 Software & Tools (Optional but Recommended) Spreadsheet software (e.g., MS Excel or Google Sheets) Presentation software (e.g., PowerPoint, Google Slides) Access to free tools like Canva, Google Forms, or SurveyMonkey for basic marketing tasks Social media accounts (for exploring real-world digital marketing examples) ⏱️ Time Commitment Suggested: 3–5 hours per week Flexible, self-paced structure allows you to learn at your convenience

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