Marketing Management

Short Description: This course provides a foundational understanding of marketing principles and strategies used to promote products and services effectively. Learners will explore key areas such as market research, consumer behavior, branding, pricing, digital marketing, and campaign planning. Ideal for aspiring marketers, entrepreneurs, and business professionals, the course helps build the skills needed to attract and retain customers in a competitive marketplace.

Created by

SOMANATH JADHAV

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18:01:00 Hours

1 Enrolled

English

Last updated

Fri, 18-Jul-2025

Course description

Course Title: Marketing Management

Detailed Description:
The Marketing Management course is designed to equip learners with the knowledge and skills required to understand, plan, and implement effective marketing strategies in today’s dynamic business environment. This course covers both traditional and digital marketing concepts, providing a comprehensive view of how marketing drives business growth and customer engagement.

Through real-world case studies, interactive assignments, and practical tools, learners will gain insight into the complete marketing process — from analyzing market opportunities to designing marketing campaigns and measuring their impact.

What will i learn?

  • Understand Core Marketing Concepts Define and explain key marketing principles, including the 4Ps (Product, Price, Place, Promotion) Identify the role of marketing in a business and its impact on customer value ✅ 2. Analyze Market Opportunities Conduct basic market research and competitor analysis Segment target audiences and understand consumer behavior ✅ 3. Develop Marketing Strategies Design marketing plans aligned with business goals Apply concepts like positioning, branding, and targeting in real-world scenarios

Requirements

  • 🧠 Knowledge Requirements No prior marketing experience is required Basic understanding of general business concepts is helpful but not mandatory Interest in learning how marketing works in real-world business scenarios 💻 Technical Requirements A desktop, laptop, or tablet with internet access Modern web browser (e.g., Chrome, Firefox, Safari, Edge) Access to an email address (for registration and updates) PDF reader and basic word processor (for reading materials and assignments) 📦 Software & Tools (Optional but Recommended) Spreadsheet software (e.g., MS Excel or Google Sheets) Presentation software (e.g., PowerPoint, Google Slides) Access to free tools like Canva, Google Forms, or SurveyMonkey for basic marketing tasks Social media accounts (for exploring real-world digital marketing examples) ⏱️ Time Commitment Suggested: 3–5 hours per week Flexible, self-paced structure allows you to learn at your convenience

Frequently asked question

Marketing Management involves planning, organizing, and executing marketing strategies to promote products or services, attract customers, and grow a business.

This course is ideal for: Students of business and marketing Aspiring marketing professionals Small business owners and entrepreneurs Sales professionals who want to expand into marketing

SOMANATH JADHAV

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Free

Lectures

3

Skill level

Advanced

Expiry period

6 Months
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